The popularity of vinyl flooring has soared at a pace that seems to match its innovation. There are many advancements in vinyl flooring (LVT and LVP) which allows it to be more resilient, comfortable and aesthetically pleasing – not to mention, are all generally at comparable or even lower prices than options similar.

So, let’s dive into some of the benefits that have led to this overwhelming popularity of vinyl flooring.


Luxury vinyl tile does a great job at matching the natural beauty of nature’s most popular flooring materials without the environmental impact. Explore through a variety of color ands hade options offered in an array of realistic, unique patterns. As trends continue to shift, there are new, beautiful styles available in vinyl flooring.

LVT is designed to replicate the precise texture that is found on wood, stone, ceramic and other popular selections, yet is known to be one of the most comfortable flooring options.


With such an emphasis on environmental concerns, there’s been increased attention on luxury vinyl tile and plank flooring options. Its multilayered design is composed of recycled materials, which helps reduce its environmental impact.

Moisture Resistance

As we continue to watch this trend towards waterproof flooring grow, vinyl planks and tiles have always been naturally resistant to moisture, which is why we so frequently see it being used in kitchens and bathrooms. Not only do LVT and LVP flooring options hold up to frequent moisture exposure, but they also prevent water from seeping into the subfloor, preventing mold.


Of the many benefits highlighted by LVT and LVP flooring, the simple installation is an added bonus. In fact, the process for the many stone-look and wood-look selections are nearly identical to the real thing and it all comes in a package that is typically more resilient and affordable than the actual thing.

Home Air Quality

Of particular interest as we head into allergy season is the quality of our home’s air. Johnsonite has actually earned a certification from the Allergy Standards Limited (ASL) after developing vinyl flooring designed to resist . Since that time, most vinyl flooring manufacturers have implemented similar manufacturing techniques to help reduce allergens (even when cleaning). Just be sure to follow the manufacturer’s recommended cleaning techniques for best results.

To learn more about LVT and LVP or browse the vast selection of options available, be sure to visit The Rug Market, your vinyl flooring experts in Rochester!

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